Over a decade in B2B & B2C Marketing
The most important part of a successful marketing campaign is having a clear understanding of what the desired goals are and what metrics will be used to track your progress.
The second most important part is having a thorough understanding of who your target audience is and being able to not only understand what they want, but know what they need.
Content is king and there’s no doubt about it. Having good quality content is the foundation needed to establish a strong presence in today’s digital landscape.
Good content is only good if the world can easily find it. Optimization is a crucial part of a complete marketing strategy that many companies overlook.
Having a strong grasp on your data is what allows you to reduce costs while boosting results of your marketing efforts when every dollar counts.
Landing pages are standalone pages created to promote a specific product or service. These are a few samples of landing pages I’ve created for various companies throughout the years.
Blogs are a fantastic tool for educating leads who are just getting into your sales funnel. A well written blog with targeted SEO can produce leads for a long time if executed properly.
Links to product pages with photos I’ve taken
Some other samples of content I’ve created for clients.
From keywords to headings, functional SEO happens on the customer-facing side of the website. I can boost your traffic substantially just by strategically placing keywords in the right place. This is a sample SEO workbook that I use to track these changes.
I built this analytics report in Google Data Studio. Once you import the proper analytics account, this report automatically compares last month’s traffic to the period before. Feel free to make a copy and use it yourself!
Reporting on KPI’s is one of the most important parts of running a successful PPC campaign. I built this custom Google Ads report to be used in monthly reports for clients.